Concept Design for Icepeak Asia collection.
In charge of the whole design process, creating the design direction and concept. Market research, collection planning, guiding and mentoring the design team.
Chunks of snow on tree branches, freshly fallen powdery snow on the ground, and the art of ice crystals all over – the beauty of Finnish winter is unrivalled and provides endless inspiration.
Icepeak's Arctic Nature capsule collection is inspired by the Finnish Arctic winter: its unique permafrost, fresh snowy climate and the muted colors of the harsh nature. The look is calm and harmonious, and the Finnish way of life is reflected in the collection's distinct design language. The collection is trendy in both its look and its choice of materials. It is perfectly suited to the conditions of the North: the products are relaxed, voluminous and chunky.
In charge of the whole design process, creating the design direction and concept. Market research, collection planning, guiding and mentoring the design team.
Chunks of snow on tree branches, freshly fallen powdery snow on the ground, and the art of ice crystals all over – the beauty of Finnish winter is unrivalled and provides endless inspiration.
Icepeak's Arctic Nature capsule collection is inspired by the Finnish Arctic winter: its unique permafrost, fresh snowy climate and the muted colors of the harsh nature. The look is calm and harmonious, and the Finnish way of life is reflected in the collection's distinct design language. The collection is trendy in both its look and its choice of materials. It is perfectly suited to the conditions of the North: the products are relaxed, voluminous and chunky.